New Benetton Campaign

I am sure most of you guys have already seen the new Benetton campaign. It shows political and religious leaders kissing each other. The name of the campaign is UNHATE. Benetton wants to create closeness between people, faiths and cultures. The label wants to overcome cultural differences with these pictures.

I think the thought isn’t too bad, but why does it need a clothing label for that?  I guess we all know that it’s just about controversy and getting some media attention.

In the gallery you can see some past campaigns…

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