H&M using virtual models

When we have seen this picture for the first time it confused us big time: The Swedish label H&M starts to use virtual models for its new underwear campaign.

The bodies are computer generated and the heads belong to real girls. H&M wants its customers to focus on the clothes and not so much on the girls.

Travelling in Heels is just wondering why those “models” need a 90-60-90 body than. The meaning fake gets a totally new one here. We are kind of disgusted…

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